HMMS HOSPITALITY MARKETING INCREASE YOUR SALES

HMMS Hospitality Companies has a disciplined approach to growing the business with an annual marketing plan, meticulously prepared for each brand. Monthly and weekly meetings reviewing and adjusting the annual marketing plan allow an owner's investment to respond to market and economic conditions while maximizing profit.Growing your business doesn't have to be difficult or expensive. These simple, cost-effective ideas are designed to help you increase your sales and profit, without draining your budget.

SET GOALS AND DEADLINES

Collect your thoughts for a moment or two, and set goals and deadlines. These are vital to your business success. State your goals as specific numbers. It is important to establish quantifiable campaign goals before the project begins, and monitor your results in real-time against those goals at regular intervals during, and at the end of the project. An additional benefit to using a single technology vendor is the ability to use one centralized dashboard with all of your property's sales and marketing metrics in one place, updating in real-time. This makes it easy to see if your property is meeting your intended goals at a glance, and if the goals are not being met, having all of your metrics available on a single dashboard makes it easier to identify where the shortcomings were and what action should be taken to get back on track.

INCREASE YOUR MARKETING

An obvious way to increase sales is to boost your marketing. Quantity doesn’t necessarily mean quality, so careful planning, test-marketing and monitoring your results maximizes your sales. Conduct marketplace research to learn which messages speak to your target audience. Run ads and promotions in limited locations and check the results before spending your entire budget. Incorporate some way to monitor marketing communications, such as using coupons, electronic codes or website traffic statistics

PROMOTE SPECIAL PACKAGES

Create and promote special packages. Packaging allows you to mask actual room rates with features, which add value to staying at your hotel. Based on our experience in hotel sales and marketing, we'll create promotions tailored to your needs across all platforms - from web and social media  marketing to traditional hotel advertising channels. HMMS will even help you create specials and promotions that target your destination and audience.

EMPLOYEE RELATIONSHIPS

Building a very good team is important as it matters in the hospitality industry.Employees should be willing to work with one another in order to  achieve a better working environment and it is the duty of the managers to make sure this takes effect.Ineffective employees do not build a very successful hotel and the quality of a hotel is intimately tied to the quality of team. Success  will only ever be a dream without engaged employees for it is the people who make or break the customer experience.

DEVELOP CUSTOMER-ORIENTED RELATIONSHIPS

The more people you can get to promote your product or service, the more sales and revenues you’ll have. Look for businesses that don't compete with you but which have the same target customer and develop cross promotions. For example, if you know of an event that your prospect or customer will be celebrating, such as an anniversary or birthday, send them a card or small gift. Partner with charities to get them to promote you to their supporters. Use social media programs to build a following generated by satisfied customers.

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How to manage your hotel business successfully

Managing a hotel requires an innate ability to multitask and be flexible. You must be able to instantly switch gears from customer service to staff management to high-level marketing and event planning. It's your job to make sure the customers are happy and safe during their stay at the hotel, which means you're in charge of how clean the rooms are and how well the facility is maintained.

Location

Make sure your hotel is located at a very monument or busy areas and also very easy to access as most hotels that I witness on various states in Nigeria are very far away with bad access of roads.Location is vital in all hotel business needs to be located easily by guests and convenience for them moves freely in and out of your hotel without being worried.

Define Direction

Success in the hotel industry stems from having a long-term vision for the hotel, supported by clear business goals. Short term planning which is only concerned with next year’s budget cannot be the starting point.Define Direction simplifies the strategic planning process and describes how measurable business goals can be formulated to drive performance.

Warm Reception

The front desk is your guest’s first impression of your hotel. Before the clerk begins to speak, the guest forms an opinion. Today, in this industry, the state of the front desk is horrible. The basics are barely addressed. Uniforms are a rarity. Front desk staff in polo shirts and an array of unacceptable pants, skirts or worse, too-tight jeans, is not a substitute for a well-put-together uniform. Consider name-tags. This is basic “curb appeal,” and it should be a priority. A consistent pulled-together appearance enables your guests to place confidence in your hotel and its staff representatives. The multi-cultural aspect of the hotel industry is wonderful. However, a hotel general manager should ensure that the desk staff can clearly communicate with the guests. Travelers expect language barriers in foreign travel, not domestic properties. There are plenty of frustrated travelers with stories to tell about desk clerks they could not understand, either face-to-face or on the telephone. Not only does this harm your guest appeal, it may put you at risk. If a guest needs to communicate an emergency, and the staff member cannot communicate information back, you will most certainly face an unpleasant liability.

Employees Relation

Building a very good team is important as it matters in the hospitality industry.Employees should be willing to work with one another in order to  achieve a better working environment and it is the duty of the managers to make sure this takes effect.Ineffective employees do not build a very successful hotel and the quality of a hotel is intimately tied to the quality of team. Success  will only ever be a dream without engaged employees for it is the people who make or break the customer experience.

Hotel Marketing and Plan

To effectively manage the hotel, you must be able to plan several months in advance for upcoming promotions and events. Bringing in new business is essential to the success of the hotel. In the summer, start planning your marketing for the city's holiday festival of lights. In the winter, start calling the event planners of the upcoming summer professional conference to try to become one of their preferred hotels. Develop a relationship with wedding planners and nearby venues, and offer an attractive package for wedding guests that includes amenities not available at other hotels, such as shuttle service to and from the wedding.

Provide Exceptional Service

Hotels achieve this critical success factor by ensuring the staff is knowledgeable, courteous and capable of resolving any conflicts that arise. Providing quality service also entails remembering the names and preferences of repeat visitors and giving advice about attractions and surroundings.

Implement a Smart E-commerce Strategy

A successful e-commerce strategy maximizes the economic value of your website and relies on three key factors:

*Your website's visibility

*Your website's sales focus

*The bookable offers you promote on your website

Customer Satisfaction

This has to be one of the most important areas for you to get right when running a hotel, because your customers are your survival. If they are happy, then you will be happy. Customer care is a huge topic to cover, in fact we could design an entire website dedicated to this subject alone! Which is why we have decided to highlight the most important points about customer care in our opinion.Have a great sale not because of grate product, because of service.

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WHY IS E-COMMERCE SO IMPORTANT AND HOW CAN HOSPITALITY MANAGEMENT AND MARKETING SOLUTIONS (HMMS) CAN HELP BOOST YOUR BUSINESS?

Whether a mom and pop store or a mega franchise, all companies can benefit from an e-commerce solution.

E-Commerce is a multi-faceted platform that can be used to sell digital products, make appointments, or provide intangible benefits.  All of these qualities makes e-commerce a flexible solution for all kinds of businesses.

E-Commerce and HMMS
Now that you’ve gotten a better understanding of how your services can utilize e-commerce, the question is, how can Hospitality Management and Marketing Solutions (HMMS) help boost your business using an eCommerce platform and what steps we will take to get you earning money?

First and foremost, eCommerce Influences Purchasing Decisions:
When customers are deciding on a purchasing an item (especially if they are looking for the best priced item), the first place they search is the internet.  Your website is the life line of your business, the place where customers can see your merchandise and see all the reasons why it is the right product for them.  A well-designed eCommerce platform from HMMS can influence purchase decisions by showcasing your product in the best possible light, strategically guiding the consumer to make that purchase.
E-Commerce Taps into Social Media:
Let’s face it, social media runs the 21st century.  Everybody is using social media, especially Facebook, Pinterest, Snapchat, Instagram and Twitter. Whether chatting or researching potential purchases, smart businesses need engaging social media content that can raise their company ranking on search engines and encourage traffic and sales. Having a well thought out Sales approach forges connections with buyers; offers, competitions and other shareable information that are used to grab attention and generate quality lead conversions that will be redirected to your eCommerce store.
 E-Commerce Is Convenient
People lead busy lives so whether your customer as just completed an 8-hour work day, or starting their day at the crack of dawn before the kids get up, they LOVE online shopping for its convenience.  Shopping at a traditional store means a huge chunk out of the consumer’s day will be used for conveniences that can be found at the click of a button. Having the ability to sell online means you can fit into your customer's busy lives, offering the products they want, when they want them and where they want it.
 E-Commerce Can Broaden Your Brand
Online shopping can be used in ways a traditional bricks and mortar store couldn't. This virtual access offers intangible products, provides ease of web search, and gives customers the ability to order a product to their exact specifications.  It broadens your range of products for sale, and provides more customers and expands your sales.
 E-Commerce Offers a Personalized Experience
E-Commerce can be used to forge a more personal connection with customers.  For example, an eCommerce site could include personal recommendations, order tracking, quick customer service, or personalized rewards, allowing your business to offer the same kind of personal service online that you would offer face to face or better. Consumers can feel a close sense of ownership by communicating directly to you, the seller, through online contact forms or customer support lines. This is also an opportunity to assure that your customer is happy and to Upsell your product.

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Hospitality Marketing And Management

 

HMMS IS UNIQUE

Hospitality Marketing is the process for getting a company's product or service out to consumers.

HMMS Hospitality Companies has a disciplined approach to growing the business with an annual marketing plan, meticulously prepared for each brand. Monthly and weekly meetings reviewing and adjusting the annual marketing plan allow an owner's investment to respond to market and economic conditions while maximizing profit.

Hospitality Marketing is a core competency brought to owners by HMMS Hospitality Companies - an area that truly sets us apart from our competitors.HMMS Hospitality's Marketing Department, working in concert with our agency partners, provides a full range of services to increase revenue through online distribution channels.A sophisticated and effective tracking of all initiatives, comprehensive knowledge of hotel operations management and a fierce desire to deliver a return on investment dollars drive our hospitality marketing program

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